Justin graduated from the University of Manchester, specialising in Computers in Theatre. His first job was at BBC Films, which led to a role as a creative director for Rondor Music (part of Universal Music). Justin joined the Travel Division of Miller Freeman (part of United News & Media) in 1995 and developed its first online strategy. Management Today once called Justin the 'Internet in Human Form' - something that he is both extremely embarrassed about and secretly proud of. Justin founded Fortune Cookie in 1997 with the aim of making it one of the most respected interactive design agencies in the world.